Human Factor Criteria for the Design of Cars  
Author Hong Wang


Co-Author(s) Ningning Zhang; Chi Zhang; Xu Luo; Guangbin Sun


Abstract Electroencephalogram (EEG) and event-related potentials (ERPs) were conducted, in order to research brain functions associated with the effect of color for car design. The results demonstrated that the amplitudes of the ERPs evoked by the white cars were higher than the black cars, and the EEG was strongly blocked (reduced) by looking the blackcar.EEG/ERPs could be the electrophysiological index for checking the effect of car design elements.


Keywords Car color, Brain potential, Time-frequency representation
    Article #:  19171
Proceedings of the 19th ISSAT International Conference on Reliability and Quality in Design
August 5-7, 2013 - Honolulu, Hawaii, U.S.A.