Individualism/Collectivism and Charitable Donations: An Empirical Analysis at the National, Regional, and Personal Levels  
Author Yan Cui

 
Co-Author(s) Zhi-Qiang Jiang; Li Wang; Wei-Xing Zhou

 
Abstract Online donation platforms are instrumental in facilitating individual charitable giving by leveraging the confluence of financial technology and mobile social networks. Despite the impact of these technological advancements, the role of culture in shaping the motivations and behaviors of donors remains an open area for exploration. Individualism/collectivism, a fundamental dimension of culture, delineates the contrasting perceptions and valuations of personal versus group interests within societies. Collectivistic cultures foster a set of social norms of selfless dedication, helping each other, and sharing risks, thereby encouraging collective and prosocial behaviors. Individualistic cultures, often underpinned by market economies and liberal social structures, emphasize individual autonomy and personal responsibility, motivating individuals to give and volunteer in pursuit of personal fulfillment, well-being, and satisfaction.

 
Keywords Individualism/Collectivism; Charitable donations; Uniqueness of nickname; Reputation; In-group favoritism
   
    Article #:  DSBFI25-85
 
Proceedings of 3rd ISSAT International Conference on Data Science in Business, Finance and Industry
January 6-8, 2025 - Da Nang, Vietnam